Creating a digital experience

Digital in today’s world is more than just a buzzword. It’s an opportunity to reach a wider target audience and drive deeper engagement with your current audience.

Think bigger than a social media page. Creating a digital experience means creating a cohesive connection between each necessary platform needed for your business to reach customers in a digital-focused atmosphere. LMB Consulting has the experience to evaluate digital platforms and create a plan that best delivers your brand objectives.

What’s the equation for a digital experience? An example could include your website + social media platforms + video sharing platforms + email marketing + anything new = your digital plan.

Want to see it at work? Check out the examples below.

Pig improvement company

PIC is a global company that leads the industry in swine genetics. Along with genetic sales, technical service resources are just as important to customers.

Experience offered:

  • Led the review and launch of a new web platform that delivered materials needed for customers to succeed, all with a click of a button

  • Evaluated the approach to all social media platforms and filled in the gap of video, launching a YouTube page complete with new videos uploaded on a set frequency

  • Implemented a series of webinars targeted at various audiences to share recent updates or provide resources through a digital reach

Iowa Feeding Programs

When the pandemic hit, farmers were left without a market for their animals and families were struggling to put food on the table. The Iowa Feed Programs were created to offer support to all Iowans.

Experience offered:

  • Created a strong and recognizable brand, complete with a logo, media kit, and graphics that could evolve as the campaign expanded

  • Built a media kit and social media campaign to share with campaign partners, allowing for a greater reach

  • Pitched local and national media, coordinated interviews with the campaign spokespeople and sent press releases, driving campaign support

Love Lexi blog

A personal blog focused on offering tips and tricks to young women. The lifestyle blog connects the digital channels that best reach the targeted audience

Experience offered:

  • Creates blog content directed to young women, covering the topics of life tips, travel suggestions, and relevant stories

  • Utilizes Instagram, Facebook, and TikTok to reach the blog audience

  • Implemented an email platform for subscribers to receive the latest news, straight in their inbox, for a better following experience

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Let’s talk shop! See how LMB Consulting can impact your business.